Quite simply it stands for Minimum Advertised Price. This is the lowest price allowed to be publically displayed for a product on sale. Many manufacturers have enacted MAP as a way to maintain pricing integrity in the market, especially in online advertising, enabling their authorized resellers to compete for business outside of the price scenario. One of the primary justifications for MAP indicates the only way to properly represent the brand is to allow for a respectable margin so the resellers make enough money to support and represent the brand to the level expected by the manufacturer.
We may terminate any of seller who does not follow MAP Policy.
All our line of products is Original Equipment Manufacturer (OEM) and should be forwarded directly to the manufacturer against any defect (please refer to manufacturer's warranty policy).